The following campaigns were created in small creative teams consisting of one copywriter, one art director, and one strategist.
The briefs are brief as all campaigns were concepted and developed as a team.
creative briefs + campaigns
Hello toothpaste needed to puncture the toothpaste autopilot. We told folks brushing with Hello was a little decision that could make a big impact.
Concept: Your Mouth Matters!
Aloft needed to better communicate its position in the market. We assured people Aloft was everything a hotel needed to be, but so much more.
Concept: We're a Hotel, Promise.
Eyebobs needed to raise its profile among its target consumer: the "irreverent and slightly jaded." We harnessed Eyebob's quirky attitude to do just that.
Concept: Women of a certain Nature.