Strategist
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Creative Briefs + Campaigns

CREATIVE FUSION

one art director| one copywriter | one strategist

The following campaigns were created in small creative teams consisting of one copywriter, one art director, and one strategist.
All campaigns were concepted and developed as a team; therefore, the briefs are brief - we preferred to talk things over as a team.

JUMP TO SECTION

Click one of the buttons below to jump to a specific campaign. Scroll down to see them all.

HELLO PRODUCTS

Hello toothpaste needed to puncture the toothpaste autopilot. We told folks brushing with Hello was a little decision that could make a big impact.

Concept: Your Mouth Matters!

EYEBOBS EYEWEAR

Eyebobs needed to raise its profile among its target consumer: the "irreverent and slightly jaded." We harnessed Eyebob's quirky attitude to do just that.

Concept: Women of a certain Nature.

ALOFT HOTELS

Aloft needed to better communicate its position in the market. We assured people Aloft was everything a hotel needed to be, but so much more.

Concept: We're a Hotel, Promise.


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CUSTOM TYPEFACE

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PRINT

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POINT OF SALE

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PRODUCT EXTENSIONS

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team

Eliza Hadjis, Strategist
Mike Rodriguez, Art Director
Dominic Johns, Copywriter

 

EYEBOBS BRIEF

rADIO

Women of a certain nature.

PRINT

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pOINT OF SALE

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EXTENSION

Glasses cases that announce your attitude and resemble traditional desk placards

DIGITAL

team

Eliza Hadjis, Strategist
Lauren Wilson, Art Director
Evan Chiplock, Copywriter

 

ALOFT BRIEF

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PRINT

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OUT OF HOME

For the same price as its competitors, Aloft offers way more. We'll point that out, literally, with strategically placed billboards.

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DIGITAL

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When you stay at an Aloft, you can order room service simply by texting an emoji. We created three new emoji order combos and will promote them via Instagram ads to show people just how cool Aloft's amenities are.

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IN-ROOM EXTENSION

After a night with #AloftLive you may need more than your average hotel pillow mint. 

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BOTLR'S NIGHT OFF

When it comes to a robot butler, seeing is believing. So we're giving Botlr the night off and sending him to a club. His LED screen will give onlookers an idea of who he is and what he does. He'll also be properly stocked with snacks and bottles of water because let's face it, Botlr is never off.

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team

Eliza Hadjis, Strategist
Sarah Wallace, Art Director
Brendan Howard, Copywriter