Strategist

Aloft

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OUT OF HOME

For the same price as its competitors, Aloft offers way more. We'll point that out, literally, with strategically placed billboards.

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DIGITAL

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When you stay at an Aloft, you can order room service simply by texting an emoji. We created three new emoji order combos and will promote them via Instagram ads to show people just how cool Aloft's amenities are.

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IN-ROOM EXTENSION

After a night with #AloftLive you may need more than your average hotel pillow mint. 

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BOTLR'S NIGHT OFF

When it comes to a robot butler, seeing is believing. So we're giving Botlr the night off and sending him to a club. His LED screen will give onlookers an idea of who he is and what he does. He'll also be properly stocked with snacks and bottles of water because let's face it, Botlr is never off.

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team

Eliza Hadjis, Strategist
Sarah Wallace, Art Director
Brendan Howard, Copywriter